For a long-term economic development of a website, we must pay attention to ranking, and we can improve our website ranking by SEO optimization, so SEO optimization is critical. But the SEO optimization problem is not completed overnight, because the content of SEO optimization is more complicated, the main research step to achieve information website optimization is to analyze and optimize the content of the website.

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Internal optimization is the foundation of website quality. Four main aspects: optimizing META tags: content titles, keywords, and content summaries are the goals of tag optimization. Link optimization within the website is the main factor that affects the website's click rate. Related links and anchor text links should be optimized to meet the needs of website users. Third, the optimization of the content of the website is very important. The content is not just for Wang to talk about. If the content of the website is crude, the innovation and attractiveness are not enough, and other optimizations are done perfectly, the website will not succeed. The fourth is to improve code compression, mainly to maintain the uniqueness of the home page of the website, the link between the inner page and the main business.

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The research on external environment optimization is relatively simple. It mainly manages and optimizes the external links of the website to ensure the accurate positioning of the company ’s website category. Keyword ranking. In addition, the external links must be constantly updated and maintained to ensure that the ranking of the website develops steadily.

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